Why I Nuked My Twitter Account

If you’re one of the few people that followed me on Twitter, you may have noticed that my Twitter profile has been wiped clean.

As in, totally obliterated.

Don’t believe me? See for yourself.

I can hear the collective gasp now. How could he do such a thing? This is bird abuse!

Let me outline five simple reasons why I decided to do this:

  1. I hate social media, and always have. Since the dawn of MySpace, I have hated social media with a passion. I’ve always found it to be a complete waste of time, a false substitute for genuine human interaction, and an utter annoyance and intrusion into my life. I consider social media to be the worst thing to ever come out of the Internet boom. Thus, when I saw other simple indicators telling me that Twitter was no longer relevant for communication with the people I care about communicating with, it was easy to pull the plug.
  2. I’ve been testing Twitter ads, and they suck. As a marketing guy first and foremost, I believe in testing extensively before making a decision about the utility of a marketing medium. I’ve been testing Twitter ads on and off for about 18 months, and despite my best testing, tweaking, and targeting, I just can’t get them to yield results. So, I’m done throwing good money after bad. No advertising, no need for a profile
  3. Tweet engagement is super weak sauce. For the past 10 months, I’ve been “engaging” on the major social platforms — Facebook, LinkedIn, Twitter. I bought a social media management software system, loaded it up with thousands of things to post, and monitored conversations. I replied where I could, tried to be helpful to folks, did the liking and retweeting. I followed the right people, and maintained a healthy ratio of content posting to promotional posting. Bottom line? According to Google Analytics, the resulting web traffic to my sites from all that Twitter activity was so low it was almost unmeasurable. The ROI for all that time just wasn’t there.
  4. Thousands of bots and spammers started following me. Somewhere along the way, the bots that run spam Twitter accounts in the “get rich quick online” world made note of my increased activity, and started following me and direct messaging me. It became a hassle to sift through and block those bots (and some real people). My block list literally has over 3,000 Twitter accounts on it. It just became not worthwhile.
  5. The number of people I care to follow on Twitter is rapidly shrinking. Twitter actually started to die a couple years ago. While it’s still a hotbed of activity, most of it is activity I don’t care about, and don’t want to pay attention to. Sorry, but I have better things to do than waste brain cells trying to follow some politician’s barrage of hate speech. Most of the figure skaters, accounting/tax news outlets, and standup comics that I care to follow have either left Twitter entirely or are just as active on other social media platforms. Heck, many of them auto cross post to Facebook or LinkedIn. I can get my tax fix on LinkedIn just fine, and that’s also where all of YOU — readers of this blog — are registered and more active, not Twitter.

  6. Running ads on both Facebook and LinkedIn can be profitable, something I’ve never seen personally with Twitter. LinkedIn is far more business-oriented, has far fewer arguments, and has a great publishing platform (where you’ll soon start seeing me write more, as well as on Medium and CPA Trendlines). LinkedIn has groups I like to participate in, and Facebook has all my favorite figure skaters and comedians.

    So at the end of the day, I just don’t need Twitter. In fact, I never have, so I’m applying my time elsewhere.

    If you’re disappointed to see me disappear from Twitter, I’ve got a solution for you: Connect with me on LinkedIn.

Comments on Why I Nuked My Twitter Account

  1. Pedro Velez says:

    Your situation is a microcosm of why Twitter still has not found a way to be profitable. Of all the social media outlets, Twitter is the one most likely to offend or inflame due in large part to the 140 character limitation which reduces most thoughts to something that’s either perceived as trite, incomplete or just dumb. What advertiser wants their ads to swirl around in the commode that Twitter has become? I like LinkedIn because it works the way I think most people like to operate – we can be 9-5 friends and even share a few non-business sentiments but, in the end, I really don’t want to hear about your kids’ party at ChuckECheese (Facebook) or read your retweet of some nonsense from Kim Kardashian (Twitter).

  2. Jassen says:

    Your comparison of Twitter to a toilet is, in my opinion, quite apt. I don’t think you meant to, but you also touched on another thing that irks me: The gross lack of focus on profitability for tech startups. Ever since I entered Startup Land as the co-founder of a SaaS startup, I’ve been constantly befuddled and disgusted by the conversations that focus on metrics that don’t matter (“users”, “shares”, “engagement”, etc.). I realize that this is a frequent topic of debate in business school classrooms, but at the end of the day, the sole purpose of a corporation is to generate profit for shareholders. Period. End of story. This seems to be lost on Silicon Valley types in particular, which is driven by fanciful valuations instead of a focus on profit. But, I digress…

    Oh, and who is Kim Kardashian???

  3. Keith Jones, CPA TheCPATaxProblemSolver says:

    Jassen…Greetings…I have the upmost respect for everything you do!! Everything that you do…however would you agree that it might make some sense to have a presence on Twitter??? More especially if you are working hard to build a brand???

    Thanks my friend!!

    P.S. I was going to mention you in a tweet about how much I agreed with you on pricing tax resolution services…looked for your Twitter account and ran across this article (which I now recall)!!

  4. Jassen Bowman EA says:

    No, I do NOT agree that a Twitter presence is necessary. My original assessment, as outlined in this blog post, was based on real marketing data, not trends, suppositions, herd mentality, or advice from “gurus”. I stand by this assessment, and I will not return to Twitter unless I am presented with hard data regarding it’s efficacy as a lead generation platform.

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