The benefits of being a weirdo

“Normal is a setting on your dryer.”

Normal is also something I’ve never been accused of being, and I’m proud of that.

As a kid, being a strangeling was certainly not pleasant, especially during recess. But as an adult, I’ve come to realize that it’s a strength, not a weakness.

Going against the grain…seeing the world from a different perspective…asking different questions…doing things differently. Those are the hallmark traits of every successful entrepreneur.

If you’re in private practice as a CPA, EA, or tax attorney, you’re automatically part of the weirdo camp, too. Welcome to the club!

Yes, I just called you a weirdo. Wear it with pride.

Why are you and I a bunch of weirdos?

Because we’ve eschewed the cultural norm to just get a job, put in our 40 years, and then die.

You’re a weirdo because you’ve taken the risk of starting your own business.

You’re a weirdo because you going against the grain of the normal tax/accounting career trajectory.

You’re a weirdo because you’ve even chosen to operate your business differently. Different pricing, different service offerings (tax controversy??? are you insane?!?!), different types of clients.

Well guess what?

Normal people obtain normal results.

They have normal, average lives. Mediocre careers. And median incomes.

As this strange, abnormal creature called a “business owner”, you don’t have to settle for average or mediocre anything. Rather, you set the rules. You decide what your income is. You decide the kind of lifestyle you want to live.

I’d like to encourage you to do one more weird thing. It’s one of the weirdest things that any business owner can do. So it’s weird, even in the land of oddballs like us.

I want to encourage you to start turning away business. Start saying “no” to prospective clients that don’t fit YOUR criteria. Become the niche specialist across all the services you offer — tax prep, payroll, bookkeeping, taxpayer representation, advising, the whole nine yards.

Our August issue of “The Profitable Accountant” is focused entirely on this concept. In order to get it, you need to become a Gold member ASAP. Here’s the link:

https://TaxMarketingHQ.com/gold