Seriously. You shouldn’t. It provides you with ZERO marketing benefit as a practitioner, because the general public has no clue what it means.
Same thing goes, by the way, for literally every industry certification that exists. As a practitioner in private practice, the vast majority of industry certifications are utterly worthless.
This is a song I’ve been singing for years, and it’s one that I’ll never stop harping on about: The only thing that matters is your license to practice. The rest is just noise.
Industry certifications were created, as in made up, by companies and trade associations to advance branding and recognition of the company or the organization. They are all fabricated — totally made up. A tiny number of them have managed to get themselves codified into statute so that they actually do mean something. For example, many states recognize the Certified Financial Planner designation as a substitute for other testing and regulation for the provision of paid financial advice to clients. That’s a result of good lobbying, and nothing else.
Since the general public has absolutely no clue what our industry certifications mean, what’s required to obtain it, etc., it has zero marketing utility. None. Zip. Zero. Zilch. Nada. They are completely made up, artificial, industry-only jargon at this point. In fact, to many members of the public, the use of excessive alphabet soup comes across as pretentious, and can actually backfire. Funny British guy and YouTube star John Oliver has gone off about this a few times on his show, including this hilarious (NSFW) bit about financial advisors.
At best, the fancy certificate on the wall makes you look like smarty-smart. That might be about it.
With all that said, why on Earth do I offer not only one “credential”, but TWO?
It’s because YOU like credentials, and those fancy wall certificates.
Yes, that’s why these exist in industries like ours. It’s to make US feel like we’ve accomplished something, and to feel like we’re superior to our colleagues. It’s an ego thing, through and through. Since the general public has no clue what any of it means beyond “CPA” and “attorney”, the only rational explanation for the existence of credentials beyond our license is to make us feel better within our own ranks. That’s the only logical explanation I can come up with. Oh, right, and promoting the agenda of the organization supplying the certification.
So, … Continue reading