Category: Get More Tax Clients

The Value of Client Reviews In Your Tax Firm Marketing Efforts & How to Get Them

Having your happy clients post positive online reviews of your practice have become an essential component of online marketing for your tax firm. In our crowded online marketplace, consumers may still find it difficult to ascertain whether your accounting firm, tax office, or tax resolution firm is a legitimate company. Intelligent consumers frequently read Yelp, Google, and BBB reviews to evaluate your company. Potential clients want to find out if your business provides mediocre, poor or excellent customer service.

Take Advantage of Known Marketing Strategies

If your tax practice has received unfavorable published reviews, a reputation management strategy via sound search engine optimization (SEO) techniques can make a difference. Establish the future success of your company by using strategies that promote your business online. Positive reviews enable consumers to know if your company is a reputable business and that you’re a competent practitioner. The following blog post will provide you with helpful information about the significance attributed to positive reviews posted by your satisfied clients. If you want to know how to impress your client base enough to warrant a sufficient amount of five-star reviews, study these helpful techniques.

Do not Underestimate the Views of Contemporary Consumers

If you are a CPA, EA, or attorney, you need to be aware of how prospective clients become aware of your tax practice. Today’s enlightened consumers have ways to check out your company before deciding whether they want to buy your products or subscribe to your services. Reviews make it easier for potential clients to make decisions. Restaurant reviews are good examples. With the help of websites that include Yelp reviews and Google reviews, consumers can read opinions of amateur food and wine connoisseurs before they make reservations at their local restaurants. Prospective customers want to know more about the menu selections and prices. Accordingly, people do not … Continue reading

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Tax Resolution Marketing: 2018 Tax Lien Marketing Update Series

It’s 2018, and my tax lien marketing plan that generated $3.3 million in 2010 just ain’t cutting it anymore.

Why? Basically, two factors:

  1. There is now three times as much competition in the tax lien marketing game.
  2. There are now HALF as many federal tax liens being filed.

Don’t forget that the IRS files a Form 668-Y, Notice of Federal Tax Lien, on only about 5% of all tax debtors. There is still a statutory tax lien in place, as per 26 USC 6321. But due to budget constraints and kinder, gentler IRS procedures, the public notice tax lien just isn’t filed as frequently. In fact, take a look at these tax lien filings by year:

2009: 965,618
2010: 1,096,376
2011: 1,042,230
2012: 707,768
2013: 602,005
2014: 535,580
2015: 515,247
2016: 470,602
2017: 446,378

As you can see, lien volume has dropped by 59% since the peak.

These factors have contributed to a substantial shift in how one must do tax lien marketing. It’s still highly effective, but HOW you do it has changed.

To keep you abreast of these shifting marketing patterns, I’ve put together something a bit different: The Tax Lien Marketing Update Series.

This program will be a rolling series of webinars and print updates on what’s working now in the world of tax lien marketing. As I re-launch my own tax lien marketing efforts, mine data from my tax lien database service, combined with what I hear from my connections within the industry, I’ll be able to report back to you on the shifting changes in this critically important marketing channel for tax resolution.

This series will be complimentary to Diamond Tax Resolution Coaching members, and available for a modest annual fee for all others (the annual fee will NOT be auto-recurring, like a subscription, which I think will be … Continue reading

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Why I’m Moving to Utah and Getting a Real Estate License

This weekend, I’m packing up my worldly possessions and departing for the long trek to Salt Lake City. I’ve mentioned this in passing on webinars and emails recently, along with the fact that I’ve been studying for both the real estate agent exam and the Series 65 exam. This has caused a fair amount of confusion amongst viewers and readers.

To catch you up to speed, after leaving my day-to-day role at my software startup, Prolaera, last summer, I decided that I would reboot my tax resolution practice and build another boutique firm. I spent an entire month doing nothing but evaluating various business models, service options, and other important considerations for starting a new business. What I ultimately decided on was to integrate my personal real estate investing strategy into a tax practice, and build a hybrid tax/real estate brokerage/financial advisory practice all centered around a specific strategy for acquiring rental properties.

The tax resolution aspect focuses on doing only lien withdrawals, subordination, and discharge work to help facilitate real estate transactions (the lien work only model).

Moving to another geographical areas wasn’t originally part of the concept. However, as I started the search for my next rental property purchase, the local market conditions, driven by spillover from Seattle’s blazing hot real estate market, started to look less and less desirable to me. I’m not a fan of rapidly increasing prices, low inventory, and multi-offer situations. That’s just not a game I like to play when it comes to real estate. So I started contemplating a relocation.

As you may have seen last week in the market area selection video I unlocked for a few days, I think it’s very important to be strategic about the decisions you make in your tax firm. Since I happen to have the flexibility to change … Continue reading

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