Category: Get More Tax Clients

SEO Bare Essentials for Local Tax Firms

I’m a big fan of the Pareto Principle, which says that 80% (or more) of your outputs are generated by 20% (or less) of your inputs. The 80/20 rule is well known and has been demonstrated to be true across many arenas, from the income gap to agriculture to marketing results.

One area where I have long espoused an 80/20 rule viewpoint is in the field of Search Engine Optimization (SEO). SEO is a marketing strategy in which you seek to be at the top of the Google search results for a particular search term. For example, this blog floats around the top five in the search results for keywords such as “tax resolution marketing”. Today, I’m at #2 for that term, and #1 is an article I wrote for Canopy.

This ranking is not an accident.

At one point, my tax practice site ranked in the top three on Google for many search terms related to tax relief, tax resolution, and the IRS Fresh Start program. I gave up those positions several years ago when I stopped doing the activities that maintained the position, but I’m confident I could reclaim them with a little bit of work.

SEO in particular is one of those marketing strategies that has a well defined Minimum Effective Dose (MED). This is a Tim Ferriss term, and describes the bare minimum work you need to do in order to see the majority of positive results. Note that this isn’t about being lazy, but rather about being efficient.

Now, while I encourage tax professionals to utilize a service such as TaxProMarketer for your complete website, SEO, and social media marketing, there are plenty of people that either don’t want to commit the financial resources to a service provider, or that just enjoy the process of doing this stuff themselves. So, … Continue reading

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Why I Nuked My Twitter Account

If you’re one of the few people that followed me on Twitter, you may have noticed that my Twitter profile has been wiped clean.

As in, totally obliterated.

Don’t believe me? See for yourself.

I can hear the collective gasp now. How could he do such a thing? This is bird abuse!

Let me outline five simple reasons why I decided to do this:

  1. I hate social media, and always have. Since the dawn of MySpace, I have hated social media with a passion. I’ve always found it to be a complete waste of time, a false substitute for genuine human interaction, and an utter annoyance and intrusion into my life. I consider social media to be the worst thing to ever come out of the Internet boom. Thus, when I saw other simple indicators telling me that Twitter was no longer relevant for communication with the people I care about communicating with, it was easy to pull the plug.
  2. I’ve been testing Twitter ads, and they suck. As a marketing guy first and foremost, I believe in testing extensively before making a decision about the utility of a marketing medium. I’ve been testing Twitter ads on and off for about 18 months, and despite my best testing, tweaking, and targeting, I just can’t get them to yield results. So, I’m done throwing good money after bad. No advertising, no need for a profile
  3. Tweet engagement is super weak sauce. For the past 10 months, I’ve been “engaging” on the major social platforms — Facebook, LinkedIn, Twitter. I bought a social media management software system, loaded it up with thousands of things to post, and monitored conversations. I replied where I could, tried to be helpful to folks, did the liking and retweeting. I followed the right people, and maintained a healthy ratio of
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10 Things You Need to Consider When Creating Your Tax Firm Content Marketing Strategy

Having a strategy behind the content marketing for your tax firm determines whether or not you will be successful. Rather than simply posting content when the time seems right, a strategy allows us to create a concept, execute a plan, and measure whether or not that strategy is achieving results.

Here are ten of the most important components of your content marketing strategy.

1. Determine Your Goals
Goals help you bring your business forward. When you lay out clear objectives for your firm’s content marketing strategy, you can continue to push your business to reach new heights.

Take a moment to think about what you want your content marketing to accomplish. Is it an SEO play? An engagement mechanism for your existing clients? A follow up touch to your prospects?

While you’re probably sitting there thinking that you want all of those things to happen, you need to focus in on the most important. If you’re not attracting any visitors to your website, your content marketing plan may be to get new traffic for lead generation. If you’re bringing traffic but they’re not opting in as a lead, your goal may be to convert more visitors to leads. Think about what your business needs and craft goals around your unique position.

When creating your goals, you want them to be clear and measurable. Set a deadline, a number, and make it realistic.

2. Know Your Audience
After you’ve determined what your goals are, think about who your target audience is. Just like wanting to accomplish all the goals, you may believe that your target audience is everyone and anyone. But while you may think this thought process will include any individual that comes your way, you’re actually making it more difficult to pull in new clients.

Take a moment to think about who your ideal … Continue reading

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