For all premium subscribers, the September 2012 issue of Tax Marketing Monthly is available.
In this month’s issue, I went a little overboard on the direct mail article. It’s quite lengthy, so be sure to take the time to thoroughly chew on it. In that article, I examine three different ways to double or triple your direct mail response rates, as well as provide valuable information from that last two months of direct mail testing that I’m doing for myself and for the direct mail lead generation test group members. After not doing any direct mail for myself in nearly a year, I have been reminded of the importance of constantly testing your marketing, and to always be learning new things.
Also in this issue, you’ll see a discussion regarding using Facebook pages for marketing your firm, and how to use the monthly “Done For You” client newsletter for best results.
Lastly, this issue comes with what has now become my “control” piece for direct mail, replacing a plain white 4.25 x 6 inch small postcard that I have been using off and on for nearly four years as my “old standby” when marketing for tax resolution clients. This letter is markedly different, uses methods discussed in this month’s direct mail feature article for boosting response rates, and is hitting just under the holy grail of direct mail: the coveted 2% response rate.
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Tomorrow, I’ll be making a major announcement that will be of interest to anybody that participates in the annual tax return preparation season, so be sure to check your email tomorrow for that (and no, it’s NOT a new tax prep marketing course — that won’t be out until December).