The lifestyle paradigm enshrined in the Western world has created a culture of mediocrity. Not only is everybody expected to “conform” and accept having an average (aka, mediocre) life, but apathy has crept into nearly every area of life.
This book presents a different way of looking at life. If you’ve been feeling like you don’t belong in the mainstream, feel like you’re trapped in “The Matrix”, then you should read this book. Containing practical advice from somebody that has actually broken out of the rat race, Jassen will show you how to break out of your cubicle and begin living a life beyond mediocrity.
Table of Contents
Part I: Seeking Life Beyond Mediocrity
The Mediocrity Problem
Life Is Not A Zero-Sum Game
Location Independence For Working Stiffs
Comparing the Cost of World Travel to the Cost of Living At Home
Achieving Life Dreams
Debt: The Enemy of Cash Flow
The Pareto Principle
Part II: Show Me The Money!
You Shouldn’t Care About Economic Conditions
The Value of Your Time
Business Lessons From Drug Dealers
Essential Occupations In Any Economy
Recurring Revenue: Creating Continuity Programs in Non-continuity Businesses
When All Else Fails, Sell Something
Part III: Skills
Sales, Part Un: Intro to sales
Sales, Part Deux: Needs-Based Selling
Cloud Surfing: Working As A Digital Nomad
A Brief Introduction To Making Money Online
Everything You REALLY Need To Know About Search Engine Optimization (SEO)
Keyword Research and Niche Selection
Content is Still King: Why You Need to Regularly Update Your Web Site
Quick Intro To Direct Mail Marketing
Available in Kindle ebook format only.