If you’ve heard me present the most recent version of my Tax Resolution Marketing 101 talk, then you may have noticed the addition of a very important slide. That slides covers the top three marketing strategies you should be using to dominate your local tax resolution market. Namely, those three strategies are:
- Referrals from other service professionals.
- Local authority positioning.
- Tax lien marketing.
If you missed the most recent presentation of that material, you can watch the replay here.
During the next 30 days, we will revisit these three themes in particular via the daily challenge tasks. Also, I will be putting together some bonus resources for Premium members to help with the challenge tasks. I will place those all on one page for convenience, located here (if you’re not a Premium member yet, click here for info).
Day 1 Challenge Task
At the core of being able to receive referrals from other service professionals is, well, getting to know other service professionals. Real estate agents, mortgage brokers, bank loan officers, bankruptcy attorneys, divorce attorneys, estate attorneys, financial planners, insurance agents, even other tax professionals, are all potential referral sources for 1040 tax debt resolution work.
Your challenge today is an easy one, and it should take you all of 10 minutes or less. What I want you to do is pick one specific type of service professional, and reach out to at least 5 of them on LinkedIn. Send them a connection request with a personalized message saying that you’re looking to network and would like to connect.
Even better, invite them to … Continue readingRead More