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10 Things You Need to Consider When Creating Your Tax Firm Content Marketing Strategy

Having a strategy behind the content marketing for your tax firm determines whether or not you will be successful. Rather than simply posting content when the time seems right, a strategy allows us to create a concept, execute a plan, and measure whether or not that strategy is achieving results.

Here are ten of the most important components of your content marketing strategy.

1. Determine Your Goals
Goals help you bring your business forward. When you lay out clear objectives for your firm’s content marketing strategy, you can continue to push your business to reach new heights.

Take a moment to think about what you want your content marketing to accomplish. Is it an SEO play? An engagement mechanism for your existing clients? A follow up touch to your prospects?

While you’re probably sitting there thinking that you want all of those things to happen, you need to focus in on the most important. If you’re not attracting any visitors to your website, your content marketing plan may be to get new traffic for lead generation. If you’re bringing traffic but they’re not opting in as a lead, your goal may be to convert more visitors to leads. Think about what your business needs and craft goals around your unique position.

When creating your goals, you want them to be clear and measurable. Set a deadline, a number, and make it realistic.

2. Know Your Audience
After you’ve determined what your goals are, think about who your target audience is. Just like wanting to accomplish all the goals, you may believe that your target audience is … Continue reading

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3 Cheap Tax Resolution Marketing Strategies

Today’s video provides a significant jump in quality over the one from yesterday. Starting to get lighting and echo figured out, and I even learned how to button my shirt!

In this six minute video, I’ll cover three marketing strategies that you can start using today to grow your tax resolution business. These strategies are all very low cost, and one is even totally free. None of them are complicated, and you can jump in with both feet right away on all three tactics.

Now, I know that some people will look at one or more of these and immediately say, “Well, I need this or that…” or “But my region is different…”

No you don’t and no it’s not.

These three things are incredibly simple, and they do and will work everywhere for every practice. You simply need to implement. For example, you don’t need a script for the third one — and I know for a fact that this will be a common objection to taking action. Just start calling and make it up as you go. “I need a script” is merely an excuse for not taking action.

Without further ado…

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Video: Why You Should Be Using Video To Market Your Tax Firm

And now for something completely different… 🙂

As you may know by now, I tend to be a fairly introverted person. I’m inherently nervous in front of live seminar crowds, and even more self-conscious about being on camera. That’s why I almost always hide behind a PowerPoint deck online.

After years of successfully ignoring the live video trend, I’m realizing that I just can’t ignore it anymore.

So today I’m presenting the first in a new series of short tax resolution training videos that will cover various aspects of marketing, practice management, and case work to help you grow and operate your practice. In this first video, I explain why YOU should be doing video to give yourself a local search boost.

You’ll notice here that the lighting is pretty bad, the audio clarity isn’t the greatest, I’m moving too much, and I even managed to miss a button on my shirt. But one take and it was done, and here it is for you. I’ll be educating myself about lighting and other cinematography stuff over the coming weeks.

Without further ado…

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