Having a strategy behind the content marketing for your tax firm determines whether or not you will be successful. Rather than simply posting content when the time seems right, a strategy allows us to create a concept, execute a plan, and measure whether or not that strategy is achieving results.
Here are ten of the most important components of your content marketing strategy.
1. Determine Your Goals
Goals help you bring your business forward. When you lay out clear objectives for your firm’s content marketing strategy, you can continue to push your business to reach new heights.
Take a moment to think about what you want your content marketing to accomplish. Is it an SEO play? An engagement mechanism for your existing clients? A follow up touch to your prospects?
While you’re probably sitting there thinking that you want all of those things to happen, you need to focus in on the most important. If you’re not attracting any visitors to your website, your content marketing plan may be to get new traffic for lead generation. If you’re bringing traffic but they’re not opting in as a lead, your goal may be to convert more visitors to leads. Think about what your business needs and craft goals around your unique position.
When creating your goals, you want them to be clear and measurable. Set a deadline, a number, and make it realistic.
2. Know Your Audience
After you’ve determined what your goals are, think about who your target audience is. Just like wanting to accomplish all the goals, you may believe that your target audience is … Continue reading