Cultivating Long Term, Highly Profitable Client Relationships

Let’s talk about a very important business concept: Lifetime Customer Value (LCV).

What exactly is LCV? Quite simply, it’s the amount of money you can expect a single customer to spend with you over the entire life of their business relationship with you.

Quick tax return example: A customer with a simple 1040 return comes to you every year, and you charge them $200. If they come back year and year, and you never raise your rates (which you should, by the way!), then this customer is worth $2,000 over the course of a decade….$6,000 over the course of 30 years in tax practice.

Instead of looking at a customer in terms of a single transaction, LCV as a concept forces you to look at each of your clients as a long-term business ally. On a balance sheet, your client list should literally exist as the single most valuable asset in your entire tax practice.

Most tax practitioners I speak with think largely in terms of either their seasonal tax customer base, or their monthly accounting clients. Most tax professionals do absolutely nothing to foster long-term relationships with their clients, and simply view them as a tax return that walks through the door once a year.

There are a number of problems with this thought process.

First of all, if you view each client as “just a tax return”, then you are obviously caring more about yourself than your client, and this is just a bad business mentality. Legendary sales trainer (never forget, you *ARE* a salesman, no matter what the initials after your name say) Zig Ziglar is quoted as saying, “You will get all you want in life if you help enough other people get what they want.” What Zig is saying here is that if you look out for your clients, they will reward you financially.

Second, if you only think about any particular client in terms of doing their tax return once a year, or doing their books once a month, or handling their payroll every two weeks, you are missing out on a MASSIVE opportunity to be of greater VALUE to your customers. You are in a position to offer … Continue reading

Tax Marketing Success System

Discover How To Become The DOMINANT Tax Return Preparer In Your Area In 2012!

Regardless of whether you have an established tax practice or are just starting out, one simple fact stands out above all other things in your role as a tax professional:

If you can’t get clients, you’re going to starve.

It’s a very, very simple equation: If you prepare tax returns for a living, then you need people walking through your door with a tax return needing prepared in order to make a living!

Even if you have an established practice, you need to replace return volume that you are losing to tax software, IRS Free File, or even tax practitioners that ARE mastering the keys to attracting customers.

Fortunately, just like being a tax professional, becoming great at getting paying clients is nothing more than another learned skill that ANYBODY can master.

As a tax practitioner, you should take great pride in your education, in your tax knowledge, in your ability to recognize missed opportunities for tax savings, and in your ability to prepare an accurate tax return.

At the same time, however, you should take great pride in knowing how to make yourself available to the people that need your expertise. After all, that’s what we do, right? We help people. Therefore, you should feel GREAT about learning and doing marketing, because by learning and doing marketing, you are doing the things necessary for the people that NEED YOU to actually be able to FIND YOU.

When you understand both the theory and the practical mechanics of marketing, you can literally create a MACHINE that runs almost on auto-pilot, that brings you in a steady stream of new prospects. And when you understand “sales”, you know how to convert those prospects into clients — and the best part is that there is nothing required from the old fashioned notion of what “selling” is. In reality, as a service professional with your marketing done properly, people don’t need to be “sold”. Instead, the “sales” process becomes merely the initial consultation, and “closing” is simply the act of preparing their tax return and getting paid.

Marketing and sales are, in my mind, such interconnected processes that it’s hard for me to separate them. Some people view marketing as the process to get them to come to you, and sales as the process where they pay you. To me, sales is a natural … Continue reading

Paralegal Assistant Training Program

“Free Up Your Time To Work On The Most Important Aspects Of Your Practice By Training An Assistant To Handle Certain Tasks”

Everybody has heard it before: If you want to make $100 per hour, you have to stop doing $10 per hour tasks.

Let’s face it: If you are a licensed tax professional and want to grow your practice, then you have to utilize your time effectively. Is filling out a Form 433-A the most effective use of that time? Probably not.

At some point in the growth of your tax resolution practice, you are very likely going to hire an assistant. Your first assistant will likely be more than just a paralegal, more than an administrative assistant, and more than a sales/marketing assistant, but rather all three at the same time.

A paralegal assistant working with you on tax resolution cases can be a tremendous asset. By typing up IRS forms, preparing letters and faxes to clients and Revenue Officers, and working with clients to secure financial records, you become free to spend more time focused on negotiating successful tax resolutions, conducting new initial consultations, and working on marketing to grow your practice.

A sales/marketing assistant can assemble and send new client proposals, send out marketing pieces, field questions from prospects, and cold call new business prospects.

This training program covers aspects of both sales/marketing AND tax resolution. This program is meant to take a reasonably intelligent and competent person off the street and train them to be your key to freeing up your time to conduct tasks that are more valuable to the growth of your practice.

The program is broken up into 10 distinct units, covering tax resolution, file handling, financials, and more. The program is meant to be comprehensive enough to teach your new assistant everything, but flexible enough to fit into your existing way of doing business.

Your purchase of this program comes with lifetime updates, and we do regularly update the content of the included units and template letters and procedures. In addition, your one-time purchase allows you to use the program to train any employees at one location of your firm, increasing the value of the program to your entire company.

Training Outline

Unit 1 – Tax Liabilities (Where The Problem Comes From)

Overview of IRS Collections and Tax Problem Resolution
Tax Types & Tax Forms
Federal Tax Deposits
Penalties and Interest

Unit 2 – Tax Resolution … Continue reading