Tax Practice Daily Goals Checklist

I like to start my day by reminding myself why I bothered to get out of bed. Some people need that sort of daily reminder in order to be motivated about doing the things they need to do. Other folks may not need that, but perhaps need something to help them stay focused, rather than playing Angry Birds all day. For other folks, perhaps they need a quick look at their short term or long term goals in order to stay focused on achieving some objective.

Whatever your reason, I think that everybody should start their day by reviewing their goals. Your goals, vision, and mission in life are what drive you, both personally and professionally. A practice operating without goals is most likely a dying practice, no matter how slowly. Even if you have no desire to grow your practice, you still need goals in place in order sustain your practice.

Your tax practice goals can come in any number of different flavors. The purpose of this checklist isn’t to set goals, but rather to review them and determine where you’re at in regards to the steps required to reach those goals (goal setting itself will be covered in a future article). Your tax practice goals could be based on revenue, number of returns prepared, number of active cases, marketing metrics, number of days off, etc.

Daily Goals Checklist

  1. Repeat your daily affirmations and visualizations.
  2. Review your entire written list of functional goals and their deadlines, as a reminder.
  3. If I accomplished only one thing today, what should it be, and why?
  4. What milestones do I need to reach today (this week/month/quarter/year) in order to reach my goals
  5. What actions have I NOT been taking that are preventing me from reaching any goals I’ve set?
  6. If I’m not feeling motivated, what physical actions do I need to take in order to become motivated or create momentum?

Some people may think verbal affirmations or visualization exercises are lame or cheesy, but I have yet to meet any successful athlete, no matter how macho, that doesn’t use them, and highly successful leaders and entrepreneurs have used these techniques for eons. I have been fortunate to interact with … Continue reading

Tax Practice Daily Checklists

Starting today, I’m going to start sharing the core checklists that constitute my tax practice systems. I’ll be sharing these checklists in order to help you organize your tax practice and make it operate more efficiently. Keep in mind that these systems are constantly changing, based on new lessons learned, input from staff members and clients, and ideas gleaned from books, courses, and seminars from the worlds of sales, marketing, management, and more. As these checklists and systems change, they will be updated on the TaxMarketingHQ.com blog.

I encourage your feedback on these checklists. Be sure to leave a comment on the blog if you have any thoughts to share.

Checklists are organized as layers, like the roots of a tree, starting at one point and branching out and down deeper, and deeper. The Tax Practice Daily Checklist is where I start, and everything branches out from there.

Tax Practice Daily Checklist

  1. Tax Practice Goals Checklist
  2. Tax Practice Daily Marketing Checklist
  3. Tax Resolution Daily Client Checklist
  4. Tax Preparation Daily Client Checklist
  5. Other Client Services Checklists
  6. Tax Practice Business Management Checklist

Checklist Overview

Each of the sub-checklists in the main Tax Practice Daily Checklist serves a core purpose within the overall scope of running a business. The checklist is intentionally oriented towards running a profitable tax firm, and the sub-checklists are presented essentially in order of importance to be tackled each day.

To start, it’s important to take a look at your goals every day. This is to remind you of what you are trying to achieve, why you’re even in business, and to “right your ship” at the start of your work day to give you the proper focus and direction for the day.

Next, the Daily Marketing Checklist guides you through testing your marketing systems to make sure everything that needs to be working is working. These can be simple things like making sure your 800 number and your web site are operational, all the way to making sure that complex automated direct mail fulfillment systems are up and running. The Daily Marketing Checklist comes before client work on purpose: Lead generation and new client consultations are the absolute single most important thing you do every day. This statement may run contrary to what many CPA’s and Enrolled Agents think is true, but think about it: A constant stream of new potential clients coming through your office is what eliminates the up and down … Continue reading

JK Harris Closes Doors, Creates Market Opportunity

The largest tax resolution firm in the United States, JK Harris, has closed it’s doors.

They had filed for Chapter 11 protection back in October, but their largest creditor opposed the reorganization plan, and seized assets on Friday.

What does this mean for you? With the single largest national competitor gone, there is suddenly a tremendous vacuum in the tax resolution marketplace. You, as a local tax professional, can step in to fill that void.

JK Harris had thousands of clients across the country, and those clients are suddenly left without any representation. that means now is a great time to step up your marketing and take advantage of the situation.

To take advantage of this opportunity, take a gander at the Tax Practice Marketing Mastery course to learn how to attract these new clients to you.… Continue reading