There are currently more than 12.4 million American individuals and businesses that owe back taxes to the IRS. Collectively, they owe more than $130 billion in assessed tax, penalties, and interest.
Choosing to represent these taxpayers is one of the single best financial decisions you’ll ever make in your life.
Attracting these particular clients, however, is not nearly as easy as finding new tax preparation or accounting clients. Given the embarassing nature of the problem, it’s also much more difficult to obtain referrals.
The purpose of this toolkit is to arm you with the marketing training you need to successfully enter this lucrative market, as well as a complete library of PROVEN marketing pieces that have successfully sold millions of dollars worth of tax resolution services.
Advanced marketing and sales training will be added to this course in May 2016.
A copy of the Tax Resolution Sales & Marketing Handbook will be mailed to you as soon as it is published, in late 2016.
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Tax Resolution Marketing Training
7 Big “Ahas” For Working ON Your Tax Practice
You Can’t Be All Things To All People (MP3) (2 hours) – Not everybody should be your client. Be selective. Target marketing.
Exercise (seriously, fill this out): IDEAL Client Profile Worksheet (PDF)
Differentiating Yourself From Your Competition (MP3) (2 hours) – Oh, you’ve got 20 years of experience? Awesome! So do 300 other people in your city. You need to differentiate in ways that genuinely matter.
|Tax Resolution Marketing Part 1||download||mp3|
|Tax Resolution Marketing Part 2||download||mp3|
|Tax Lien Marketing||download||mp3|
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Specific Marketing Channels
Lead Generation Systems (MP3) (1 hr, 40 min)- Put your marketing on auto-pilot.
Lead Follow Up Systems (MP3) (2 hours)- If you’re not going to do proper lead follow up, then don’t waste your time and money generating leads in the first place.
Telemarketing (MP3) (1 hr, 50 min)- More tax resolution work is sold over the phone than through any other means. Yes, even in 2015. Best used in conjunction with other media.
Direct Mail Strategies (MP3) (1 hr, 17 min)- Direct mail is the #2 most successful media through which tax resolution is sold. Yes, even in 2015.
Direct Mail Variations (90 min) – This is a call from 2013 covering the 5 variations on my old 72 Hour Blitz method. Even though it’s a couple years old, I’ve included it here to primarily to help you start thinking deeper about the flexibility of your marketing plans.
Internet Marketing Lead Generation (MP3) (1 hr, 27 min) – This Internet fad looks like it will be sticking around a while. It’s worth paying attention to.
Tax Resolution Sales Processes
Sales Training (MP3) (94 min) – Tax prep is a commodity, and therefore sells itself. Tax resolution requires you to actually SELL it. Learn how here.
Reducing Your Cost of Client
Acquisition (MP3) (43 min) – This is both a marketing and a sales topic, but I’ve put it here in Sales because this is where you’re probably going to be ready for it. You may need to play this at half speed.
60-Day Tax Resolution Jump Start
If you skipped straight to this, and didn’t listen to the audio training listed above first, then go sit in the corner. Or, pop the above recordings onto your iPod and go for a long, long drive. Either way, this 60-day Jump Start plan to get your tax resolution business up and running quickly requires an understanding of the background material. Watch this twice.
You jumped straight to here, didn’t you? I know you did. Don’t worry, so would I.
Jumbo, Full Color Postcards
- OIC Toolkit Offer – Back Side
- OIC Toolkit Offer – Front Side
- Penalty Reduction Kit Offer – Back Side
- Penalty Reduction Kit Offer – Front Side
- Tax Lien Removal Guide Offer – Back Side
- Tax Lien Removal Guide – Front Side
Letters: Dunning Sequences
- Tax Resolution Dunning Sequence, First Notice (Word)
- Tax Resolution Dunning Sequence, Second Notice (Word)
- Tax Resolution Dunning Sequence, Final Notice (Word)
- Filled in 941 3-letter sequence example (PDF)
- Offer in Compromise Analysis offer
- Penalty Reduction Kit offer
- “Hire Local” postcard, TaxMasters referenced
- Free Case Analysis offer
- Basic 1040 Lien Filing Notice
- Flat fee guarantee with rewrite story
- “IRS Debt Report” offer
- “Beleagured Taxpayer” postcard
- OIC Secrets
- Levy Notice Postcard
- Flat Fee With Deadline Postcard
- IRS Fresh Start Initiative
- Tax Debt Report Word doc
- 24 Hour Recorded Message – Long (PDF)
- Voice Broadcast Scripts (PDF)
- Cold Call Telemarketing Scripts (PDF)
Radio Spot Scripts
Press Release Samples
Lead Response Widgets
Use these as response items in your lead generation marketing. Remember to edit them to include your contact info (not mine), and for the Word documents, “Save as” a PDF document if distributing by email – don’t send the original Word document.
- Tax Consultation Certificate Example (PDF) – these are very easy to create in MS Word.
- Special Report: “5 Questions To Ask Any Tax Resolution Firm Before Hiring Them”
- Special Report: Offer in Compromise Guide
I’ve moved to a 100% webinar-based lead generation strategy. All direct mail, all Internet marketing, all telemarketing, is directed towards getting people on the webinars.