Priotize lead magnets ideas and outline one.
Estimated Time: 60 minutes
Grab your brainstorming list of lead magnets yesterday.
For each item on the list, you’re going to give it a score of 0, 1, or 2, across three different categories…
Interest: Your interest in actually creating this particular lead magnet. If you cringe at the thought of having to do the work to actually produce it, then give it a zero. If you think could actually be interested in making it, give it a 2. If it could go either way, give it a 1.
Ability: Some things are simply easier to create than others. A book, for example, is a big task, even though one can literally be written in a weekend (it’s not a fun weekend). Even a one page PDF can be a lot to create, if it’s a flow chart or infographic. Those require more time and effort than some people realize. So consider your ability to create this in a timely manner. Assign a score of 0 for something you don’t think you could actually get done, and a 2 for something that would be easy for you to create.
Value: What will be the perceived value of this lead magnet to the prospect? Things that provide a precise solution to a very specific problem will always have the highest value. Be sure that you’re looking at this from the public’s perspective, not yours. With a critical lens, assign a zero to those items with the least value, and a 2 to the items with the highest perceived value to the public.
Now add up those scores. The maximum score is obviously six. How many sixes do you have? Any fives? Fours? I wouldn’t consider actually pursuing anything less than a four, for what it’s worth.… Continue readingRead More