One of the oldest debates in the Search Engine Optimization (SEO) world, dating all the way back to the late 90’s, has to do with which factors are most important for achieving high search engine rankings. Many things are important. Google has publicly stated that over 200 factors go into their ranking algorithm. But what’s most important? It’s a …
What is content marketing? Content marketing goes by many different names, such as: Educational marketing Info-first marketing Inbound marketing Demand generation marketing Article marketing Video marketing Thought leadership …and many more. As you can see from the names, it basically refers to any type of educational content that you produce with the intent to inform …
One of several current buzzwords for a marketing concept that’s as old as time is content marketing. There’s absolutely nothing new about the core concepts behind it, but like most marketing strategies, it’s been “repackaged” and “rebranded” for the third or fourth time here in the digital era. The gist of any content marketing strategy: Creating …
Repurpose Your Marketing Content for Maximum Results Read More »
Having a strategy behind the content marketing for your tax firm determines whether or not you will be successful. Rather than simply posting content when the time seems right, a strategy allows us to create a concept, execute a plan, and measure whether or not that strategy is achieving results. Here are ten of the …
10 Things You Need to Consider When Creating Your Tax Firm Content Marketing Strategy Read More »
Creating valuable content that both educates and encourages prospective clients to take action towards becoming paying customers can be quite a challenge. First and foremost, never forget that the people reading your content are looking for solutions to their tax and accounting problems. They aren’t looking for a sales pitch. The content that you provide …
