How much is a real estate investor tax client worth?

There are many things to love about dedicating your tax practice to serving a specific, narrow target audience. When you niche, you get: economies of scale greater operational efficiency reduced marketing costs simplification of lead generation efforts higher fees from specialized services This is why I always encourage tax pros to niche, niche, niche. It’s …

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Real estate investors represent a unique opportunity for your tax firm

According to IRS tax return data, over 10 million American individuals (not even counting business entities) own at least one rental property. That’s about 1 in 15 individual income tax returns filing a Schedule E with rental income. As both a tax pro and a real estate investor myself, I find this statistic to be absolutely fascinating, …

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Repurpose Your Marketing Content for Maximum Results

One of several current buzzwords for a marketing concept that’s as old as time is content marketing. There’s absolutely nothing new about the core concepts behind it, but like most marketing strategies, it’s been “repackaged” and “rebranded” for the third or fourth time here in the digital era. The gist of any content marketing strategy: Creating …

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10 Things You Need to Consider When Creating Your Tax Firm Content Marketing Strategy

Having a strategy behind the content marketing for your tax firm determines whether or not you will be successful. Rather than simply posting content when the time seems right, a strategy allows us to create a concept, execute a plan, and measure whether or not that strategy is achieving results. Here are ten of the …

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How to Create Marketing Content that Sparkles

Creating valuable content that both educates and encourages prospective clients to take action towards becoming paying customers can be quite a challenge. First and foremost, never forget that the people reading your content are looking for solutions to their tax and accounting problems. They aren’t looking for a sales pitch. The content that you provide …

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