I’m a big fan of the Pareto Principle, which says that 80% (or more) of your outputs are generated by 20% (or less) of your inputs. The 80/20 rule is well known and has been demonstrated to be true across many arenas, from the income gap to agriculture to marketing results.
One area where I have long espoused an 80/20 rule viewpoint is in the field of Search Engine Optimization (SEO). SEO is a marketing strategy in which you seek to be at the top of the Google search results for a particular search term. For example, this blog floats around the top five in the search results for keywords such as “tax resolution marketing”. Today, I’m at #2 for that term, and #1 is an article I wrote for Canopy.
This ranking is not an accident.
At one point, my tax practice site ranked in the top three on Google for many search terms related to tax relief, tax resolution, and the IRS Fresh Start program. I gave up those positions several years ago when I stopped doing the activities that maintained the position, but I’m confident I could reclaim them with a little bit of work.
SEO in particular is one of those marketing strategies that has a well defined Minimum Effective Dose (MED). This is a Tim Ferriss term, and describes the bare minimum work you need to do in order to see the majority of positive results. Note that this isn’t about being lazy, but rather about being efficient.
Now, while I encourage tax professionals to utilize a service such as TaxProMarketer for your complete website, SEO, and social media marketing, there are plenty of people that either don’t want to commit the financial resources to a service provider, or that just enjoy the process of doing this stuff themselves. So, … Continue readingRead More