The Hero’s Journey

I’m currently engaged in a personal academic study of Homer’s classic Greek works, the Illiad and the Odyssey.

What? What??!!??! It sure beats my other recent academic inquiry into Stephenie Meyer’s Twilight saga. Yeah, you read that correctly.

Hey, I’m a twice divorced, middle aged, American, male. I…I….I kinda like the idea of an attractive, female werewolf that could rip my head off. Team Leah Clearwater, FTW!

Didn’t see that coming, did you? Actress Julia Jones, 38, is of Choctaw, Chickasaw, and African American descent, studied ballet from age 4, and is a graduate of Columbia University, for any of the other 54% of readers that are men. She recently portrayed the character Kohana in the HBO show Westworld, and currently appears in the Liam Neeson flick Cold Pursuit.

Ahem. 🙂

Wait, what was I talking about?

Uhhh, let’s see… Team Jacob, Team Leah, Team Quielute, Greek literature, Sirens, right, right…

At their core, both the modern literature of Twilight and the 8th century BC literature of Homer are about the hero’s journey.

That epic journey from nobody to somebody. From worthless to priceless. From peon to super-hero.

The generic story is as old as recorded history itself. It’s the basis of entire movie franchises, and, at risk of offending countless readers, the basis of entire religions.

From Abraham to Odysseus to Jesus to Muhammad to de Broglie, The Hero’s Journey is an integral part of what makes us human. In truth, it’s the very story of the human condition. And, it’s a story that will play out into the future as we colonize the Moon, Mars, Proxima Centauri b, and encounter extraterrestrial species that throw our entire concept of being into utter chaos.

But here’s what excites me: No matter what changes in the world around us, you, too, can have your own hero’s journey.

Maybe you want to pull a Jassen, and rise from American poverty to the American 5%.

Maybe you want help ensure a drought-free future to thousands of Eritrean farmers.

Maybe you want to ensure the economic survival of your rural town of 50 people.

Maybe you want to ensure your own child receives a college education.

Maybe you want to ensure that your own family has a meal tomorrow.

No matter where you start, and what your objective may be, there is a Hero’s Journey to be had.

I obviously don’t know who you, dear … Continue reading

The Complete 30-Day 941 Tax Resolution Marketing Challenge, All On One Page

Many readers have requested that I consolidate links to all 30 days of the 941 Tax Resolution Marketing Challenge on to one page so that it’s easier to find them all.

Well, here they are! Indexed by day and the general category of each challenge task.

These 30-day marketing challenges consist of steps that help you set up your marketing systems. This is the polar opposite of a Daily Marketing Checklist, which is helpful once you have marketing systems already created.

Also bear in mind that a task list such as this doesn’t have to be completed in order, or in it’s entirety. There sure to be a bunch of things on here you just refuse to do — kind of like me with social media and being on camera, it just ain’t gonna happen. If that’s the case, then just pick the 10 or 15 tasks that you are willing to commit to, and add them as recurring tasks on your calendar. Heck, double up and do two a day once you get going. Or, got totally wackadoodle crazy and do FIVE a day, since so many of them are pretty quick once you actually do them a couple times.

In other words, this isn’t just a one-shot, 30-day challenge. You can use these challenge tasks in a variety of different to support your practice goals.

Without further ado…

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941 Marketing Challenge Day 30

You made it.

Day 30.

Pat yourself on the back, my friend.

Over the course of the past thirty days, even if you haven’t completed all the tasks, you’ve accomplished more to move your practice forward than 99% of your colleagues in private practice.

I want you to reflect upon this accomplishment. Soak it up. Feel free to be a little smug about it, even!

With that smug sense of satisfaction in hand, let’s move on to today’s challenge task: Creating your new Daily/Weekly Marketing Checklist.

During this challenge, you’ve surely seen tasks that you thumbed your nose at. You may have seen tasks that gave you so much anxiety that you would never touch them with a ten foot pole. But hopefully, you also saw tasks that you had fun with, that you were excited to engage in. All the tactics work, but there’s a broad continuum of the marketing tasks that you are and are not willing to do on a regular basis.

For example, I hate being on camera. Absolutely despise it. You can count on one hand the number of on-camera appearances I’ve made on my various YouTube channels, and I also rarely post to those channels. I know that I should do more with YouTube, but I just can’t get over my abhorrence to being on camera. As such, video marketing just isn’t a regular part of my marketing matrix.

You need to be honest with yourself about what you’re willing to do on a consistent basis. This is part of the business success process that most “gurus” either don’t understand or intentionally gloss over, but it’s a vitally important part of the equation.

So today, I want you to reflect back upon the tasks in this 30-day tax resolution marketing challenge. Catalog them all, and assign them one of three markers. Perhaps mark them as either coolio, meh, or nope. Or maybe use loved it!, so-so, or that sucked!. Yes, no, maybe probably also works. Whatever terminology floats your dinghy.

After assigning these “tags”, take the tasks that you were fondest about, the love it! list, and write them out together.

Congratulations, comrade, you just wrote a marketing checklist.

Some tasks are best suited to a weekly schedule, whereas some can be done daily. Assign the weekly tasks to a day each week on your calendar. Enter … Continue reading