If you’re one of the few people that followed me on Twitter, you may have noticed that my Twitter profile has been wiped clean.
As in, totally obliterated.
Don’t believe me? See for yourself.
I can hear the collective gasp now. How could he do such a thing? This is bird abuse!
Let me outline five simple reasons why I decided to do this:
- I hate social media, and always have. Since the dawn of MySpace, I have hated social media with a passion. I’ve always found it to be a complete waste of time, a false substitute for genuine human interaction, and an utter annoyance and intrusion into my life. I consider social media to be the worst thing to ever come out of the Internet boom. Thus, when I saw other simple indicators telling me that Twitter was no longer relevant for communication with the people I care about communicating with, it was easy to pull the plug.
- I’ve been testing Twitter ads, and they suck. As a marketing guy first and foremost, I believe in testing extensively before making a decision about the utility of a marketing medium. I’ve been testing Twitter ads on and off for about 18 months, and despite my best testing, tweaking, and targeting, I just can’t get them to yield results. So, I’m done throwing good money after bad. No advertising, no need for a profile
- Tweet engagement is super weak sauce. For the past 10 months, I’ve been “engaging” on the major social platforms — Facebook, LinkedIn, Twitter. I bought a social media management software system,