You probably already know that your client list is the single most valuable thing in your business.

That list represents people that already know, like, and trust you. You have a relationship with them, and they hold you in high esteem (hopefully!). They view you as a trusted advisor, and should generally take any advice that you give them positively.

You can leverage this relationship to double your revenue. Here’s how…

The vast majority of tax professionals are not running what I refer to as a boutique tax practice, which is the type of practice I prefer to operate. What I mean by boutique is a tax practice that offers a singular service to a singular clientele. For example, I built my first private practice by offering state and IRS Collections representation to family-owned trucking companies in five western states with an average of 5 to 10 trucks. I didn’t offer seasonal tax preparation, ongoing bookkeeping service, payroll, etc. Highly focused, highly niched. Boutique.

Obviously, most Tax Marketing Tips readers aren’t operating that way (there are distinct pros and cons to that business model). In general, tax practitioners offer more than just tax prep services. I don’t know specifically what other services you offer, but I’m sure they exist. Here’s the critical question: How many of your clients take advantage of ALL your services?

The answer should be, “…as many as possible!”

So the easiest…simplest…fastest…cheapest way to drastically increase revenue is this: Make more offers.

Your clients love you. They appreciate you. They trust you.

Your tax prep only clients need and … Continue reading

Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered:

Write a book.

It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.

Writing and self-publishing my first book, Tax Resolution Secrets, back in 2012 enabled me to create an entire new marketing process that brought in leads without significant effort or expense. Inbound leads, while usually slower to come in and of reduced quantity, will usually be of better quality than outbound leads.

Writing that book, and becoming an Amazon category best seller in the process, created a special kind of leverage that helped me to grow my tax resolution practice. A book, by itself, is a great lead generation piece. But even more than that, it becomes an excellent lead magnet, conversation starter, and unique addition to your “shock and awe” box.

Here are five specific reasons why you should write a book.

Authority

Imagine you’re at a conference or local networking group and you meet two consultants who both specialize in practice management efficiency — something you know you need help with right now.

One consultant says all the right things. She’s been in business for years and has worked with several top-notch accounting firms in your area. She has great ideas for how she can help you operate a more efficient tax practice.

The other consultant has a similar history and story, with one added bonus: She’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.

Which consultant do you … Continue reading

This week, through Saturday, all of my titles published on the Amazon Kindle platform are available at no charge. Whoot, whoot!

For the rest of the week, the following titles can all be downloaded to your Kindle reader, your smartphone, even your computer (Amazon has apps for every platform).

Tax Season Profitability Guide: 8 Big Ideas For a More Profitable Tax Season (all 8 ideas also apply to every other service you offer)
Effective Copywriting for Accounting Professionals
Tax Resolution Secrets (written for consumers, not tax pros, 2011)
How To Build A Million Dollar Tax Resolution Practice In 12 Months Or Less
The 80-Hour Workweek: A Practical Guide to Escaping the Bonds of Mediocrity and Getting More Out of Life (not really about tax resolution, but it has some useful ideas if you’re interested in a non-traditional, virtual, or semi-retirement type of practice)

In addition to that, I’ve temporarily dropped the prices on all print books in my Amazon catalog by 50% or more, including The Tome:

The Complete Tax Resolution Practice: Uncovering the Lucrative Opportunity Hiding Inside Your Tax Practice (released in 2013, but not much has changed)

If you don’t already have these, I encourage you to take advantage of the opportunity. Again, the Kindle book promotion ends on Saturday (Amazon has a 5-day limit on these). After reading, I’d appreciate you taking 30 seconds to leave a review on Amazon.